13 Steps to Rank Higher on Google

Technical SEO issues can silently undermine your ranking efforts. On-page SEO is the process of optimizing a specific webpage to help search engines understand its purpose and quality. The good news is that quality content naturally attracts links.

• But having lots of broken links can lead to diminished rankings.
• Let’s look at how AI can help with SEO and how you can use it.
• Monitoring your keyword rankings is essential for understanding your SEO performance.
• Unveils useful data about the current top-ranking pages for any keyword.

For instance, you can monitor ranking fluctuations, check keyword cannibalization issues, or see the SERP features you get. Find rankings for specific keywords using the inbuilt filters and search functionality. This was a system designed to better ensure high-quality and original content was appearing in our search results. Announced in and given the nickname of the “Panda,” it evolved and became part of our core ranking systems in 2015.

Create Scannable, High-Quality Content

Google will determine which are most relevant for each potential placement, and if you have some that help with ad rank, all the better. Not only will you improve your ranking, but you’ll gain more real estate with your ad thanks to the extension, which can directly lead to a higher CTR. This in turn, can lead to a higher Quality Score, which pushes your rank up even more while lowering the ad spend that you have to pay for each click. Regular monitoring provides insights into blog post performance in order for continuous improvement to meet SEO standards. A well-defined content brief sets the foundation for a strategic approach to SEO. It acts as a roadmap, guiding your content creation process and focusing on the proper structure of a blog post.

Do Intent-Focused Keyword Research

While a few hundred visitors each month won’t change your business overnight; imagine multiplying this by hundreds. I have hundreds of articles on my blog here and rank for lots of different keywords. So, if you’re looking to improve SEO performance, SEM performance or just your overall user experience, increasing your website speed is a great place to start. As you develop your keyword strategy, you’ll want to do a fair amount of research.

For example, you can probably find local results if you search for ‘Italian restaurant’ from your mobile device. We try to show you the kind of nearby restaurant that you’d like to visit. At both the eligibility and ranking stages, Google calculates Ad Rank scores.

Once you’ve established your rankings, you might want to visualize them for easier interpretation. Conditional formatting is a fantastic way to highlight top performers or identify patterns within your data. Once your data is sorted, you can apply the RANK function as needed. Sorting first can help you better visualize your data and make the ranking process more intuitive.

This technique is particularly useful in scenarios like sports tournaments or sales competitions, where multiple factors determine the overall winner. You can repeat these steps with different formulas to highlight different ranks, such as the bottom rank or top three. This visual cue can make your data easier to interpret at a glance. In this article, I’ll walk you through how to use Google Sheets to automatically rank your data. From basic functions to more advanced techniques, we’ll cover it all.

The existing results in Google for this keyword were medium to high level domain or page authority. These metrics are also important to understand when trying to figure out what keywords you want to rank for. For example, the keyword “business ideas” has lots of pages BHS Links that not only mention the keyword in the title, but also have high domain or page authority.

This would be an EXTREMELY difficult keyword to rank for (more on this keyword below). A great article on relationship building as a source of links is here on the SEOmoz blog. I didn’t know a single person that really knew anything about how Google worked. So, this began my personal journey of exploring the hidden world of how websites actually rank naturally within Google and other search engines.