28 Free SEO Tools to Maximize Your Websites Visibility in 2025

Yes, SEO is challenging because it requires knowledge across multiple disciplines and search engines are constantly changing and updating their algorithms. To be successful at SEO, you need to build Domain Authority (DA) for your website with link-building efforts. You also need to understand how to write SEO content that ranks and be an expert in keyword research, writing, content marketing, WordPress, and more.

That’s also the one weakness, I’m still discovering new features I had no idea existed. But I’ve watched SEO beginners try to get their heads around it and they really struggle. By working on the above SEO factors, you can ensure that your website is optimized for search engine success. Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users.

Advanced Web Ranking is a great SEO tool for teams tracking many keywords. The content planner allows users to map out an effective keyword strategy. As an amazing contributor to many SEO blogs in her time, Vanessa Fox’s career didn’t start in Google, but she definitely left her mark there.

An SEO crawler can quickly crawl your website (some crawls as fast as 200 pages per second) to show any issues it gives. The reports analyzes the URL, site architecture, HTTP status code, broken links, details of redirect chains and meta robots, rel-canonical URLs, and other SEO issues. These reports can be easily exported and referred to for further action by the technical SEO and development teams. Thus, using an SEO crawler is the best way to ensure your team is up to date on your website crawling status.

It is a comprehensive SEO tool that comes with various features, including Site Explorer, Keywords Explorer, Site Audit, Content Explorer, etc. Over time, Semrush has added a few more tools to its offerings, including a writer marketplace, a toolset for agencies, and even a white-glove service for PR agencies. As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool. Fortunately, many free SEO platforms allow you to seamlessly upgrade to a plan BHS Links with a set monthly fee.

• YouTube Tags are keywords or phrases that sit behind your video – think of them as meta tags since they are invisible to your viewers.
• There are no paid tiers, subscription costs, or usage limits.
• Compared to larger enterprise solutions, BrightLocal offers great value and enough flexibility for both small and medium-sized teams.
• BrightLocal’s dashboard is relatively intuitive, though users new to SEO may have a modest learning curve.
• It also compares your website to the average of websites checked with this tool to help you better understand where you stand.

Screaming Frog SEO Spider

YouTube serves video content to users in both Searches and Recommendation engines, based on an algorithm that takes into account a number of factors about your video and channel. New website owners will have different needs from small and midsized businesses and large businesses. If you have many people collaborating with the SEO tools, then a tool with solid collaboration options will be ideal. Before you select the best SEO tool for yourself, you’ll have to evaluate your SEO needs. If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better.

It offers unmatched crawling capabilities at a reasonable price point with a useful free version. SE Ranking provides a scalable platform with features designed for collaborative SEO work. Its tiered pricing and add-on structure let you pay for only what you need.

Yoast SEO Alternative: Rank Math

Enter a URL and keyword target into the search bar to view how optimized your page is for that term. The tool will show opportunities to improve the page for your target keyword. Screaming Frog SEO Spider is a free SEO tool that analyzes your website to find broken links and other SEO issues that might harm the user experience and your rankings.

With the Position Tracking tool, you can track your rankings on Google, Bing, and/or Baidu. Listing Management lets you check your local citations for free. So you can ensure your local business is listed on top directories. As a free Semrush user, you can crawl up to 100 URLs per month with the Site Audit tool. With your free Semrush account, you can perform up to 10 searches with 10 results each per day.

Other useful and specialized SEO tools

Ahrefs edges out its competition based on the value of what you get, especially for light to moderate SEO users. Their AI marketing tools also provide opportunities to generate copy, metatags, outlines, and other content to scale your campaigns and cut down on copywriting resourcing. There are loads of generative AI content tools out there now. What sets Outranking apart is that it’s focused on helping you create content that’ll rank well on search engines. That is, they focus on tracking keywords and their ranking on Google.